Effectiveness of Marketing Tactics Chart

I saw this chart in the Executive Summary for a new Marketing Sherpa report called 2011B2B Marketing BenchMark Report. I've only read the summary but I thought this chart was interesting:

Here's some related data that I also found interesting:
The growing trend of utilizing inbound marketing tactics is demonstrated in the above chart on the effectiveness of marketing tactics, where the top four tactics are generally inbound in nature and two of the three least effective tactics are outbound.

Social media is undervalued in terms of effectiveness and this is a result of the infancy of this marketing tactic and the low level of experience organizations have in execution when compared to more seasoned marketing tactics. As B2B marketers become more mature with their social marketing practices, their perceptions on the effectiveness of this tactic will improve.

Art of The Lean Startup

I haven't put anything up here in a while as I'm mostly using Twitter these days, but this one is definitely worth sharing. Om Malik has created a terrific visual represenatation (in the form of a cartoon!) of the lean startup world. Worth a read and pass it along - its 10 pages but well worth the time.

Art of The Lean Startup

View more documents from Om Malik.